Creative Molding and Recycling of America llc is a custom plastic injection molding company based in Greeneville, Tennessee. The first component of this project included designing a logo that represented the essence of what this company offers to its client and potential client base, which is a company that offers the capability to create products from 100% recycled material. Another service that the company offers is the ability to grind plastic parts into useable injection material pellets. The products that Creative Molding creates range from clothes hangers and laundry baskets to outdoor furniture and shoe boxes, and any custom product a customer may need.
The design of the logo (on right) incorporated this knowledge. The dots represent the pellets that are required for the molding process. The color green represents the recycling aspect of the business; the yellow the finished product. Another component of this corporate brand was the positiioning statement that speaks, in five concise words, what the company provides to the client: "Creative solutions for everyday products."
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