The PRODUCT BRANDING Portfolio includes the full gamut of creative services on projects stemming from new concept or existing products. A sampling of the Alpha Omega Product Branding Portfolio is available below and includes a brief description of the project/product, its purpose and the Alpha Omega result. These project descriptions offer a general guide for the creative abilities that Alpha Omega offers to its clients. |
The CordMates Product line is a new product launch for Creative Molding and Recycling of America, a manufacturing company located in Greeneville, Tennessee. Alpha Omega was contacted to create the full gamut of collateral components needed to launch this product at the 2010 National Hardware Show in Las Vegas. The competitor to this product line has an established presence in the big-box retailers such as Lowe's Home Improvement and The Home Depot, which presented a major challenge to get this similar product is a marketable stance. Alpha Omega determined that the best way to achieve this competitive stance was two-fold: (1) enter the market as a green product line due to the fact that is is made out of 100% recycled materials, and (2) use a fresh, applealing look that stood out from the retailers shelves. The entire collateral package included the product retail packaging,product specification sheets, pricing grids, two versions of the product line - holiday and regular, photography, show booth design, vendor communication and a retail shopping cart on the Creative Molding of America corporate website. |
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The PureJava Brand was created by Alpha Omega and represents is a sample of an original product brand specified by Zoomerz - a local convenience store retailer owned by Rogers Petroleum in Morristown, Tennessee. The purpose of this brand was to entice the customer to purchase coffee within this retail venue, that was both top-quality in taste and in market appeal. The branding included all promotional elements such as cups, signage, web, point-of-purchase, PureJava Club Card Program and dispensing station collateral. |
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| The next four elements, also Zoomerz related retail product brands, were created from concept to in-store completion by Alpha Omega. Each product is unique in its purpose and provides Zoomerz with a definitive product line that separates Zoomerz from other convenience store chains in the East Tennessee region. The Zoomerz website, is another creation from the Alpha Omega portfolio that was part of the complete range of services provided for this client. |
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